Event Carnival sebagai Media Komunikasi Pemasaran: Studi Kasus di SMA PKP JIS
This study aims to introduce an event in educational institution by adopting cultural event that was rife in Indonesia such as Jember Fashion Carnaval. The event which was named Carnival based on research has shown results. (1) Event carnival can improve the school brand, (2) Event Carnival activiti...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Islam Bandung
2019-06-01
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| Series: | MediaTor |
| Subjects: | |
| Online Access: | https://ejournal.unisba.ac.id/index.php/mediator/article/view/4281 |