Pricing Strategies – Comparative Analysis of Non-Exporting Enterprises and of Intense Exporters Based on the Example of Polish SMEs
The research aim of the paper is to verify the differences with regard to the pricing strategies being implemented among non-exporting enterprises and intense exporters based on the example of Polish SMEs. The study presented was conducted between May – June 2019 on a representative sample of Polish...
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| Format: | Article |
| Language: | English |
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University of Warsaw
2021-01-01
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| Series: | Studia i Materiały |
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| Online Access: | https://press.wz.uw.edu.pl/sim/vol2021/iss1/1/ |