Consumer Behavior in Purchase of Mobile Phone in Urban City of Karachi
The dynamic times we are living in may be one of the most fascinating times to study mobile phone purchasing motives. There is not enough data available on the salient factors which affect the decision making process; usage and brand loyalty in mobile phone consumers belonging to different age group...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Shaheed Zulfikar Ali Bhutto Institute of Science and Technology
2008-12-01
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| Series: | JISR Management and Social Sciences & Economics |
| Subjects: | |
| Online Access: | https://jisrmsse.szabist.edu.pk/index.php/szabist/article/view/335 |