"I prefer to rise squared that go down round": metaphor and conceptual integration in religious meme
Analyzes a religious imprint meme, created from the image traditionally conveyed in advertising Skol beer, based on theories of metaphor and conceptual blending (Lakoff & Johnson, 2002 [1980], FAUCONNIER; Turner, 2002). On a yellow background instead of the arrow with rounded red line pointing d...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade de Santa Cruz do Sul
2019-01-01
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| Series: | Signo |
| Subjects: | |
| Online Access: | https://online.unisc.br/seer/index.php/signo/article/view/12705 |