Perceived Truthfulness of Reduced Lung Cancer Risk Advertising Claims Influences Consumers’ Intention to try and to Purchase Snus

Perceived Truthfulness of Reduced Lung Cancer Risk Advertising Claims Influences Consumers’ Intention to try and to Purchase Snus

The objective of the current study was to evaluate the impact of a reduced risk claim about lung cancer, presented in various formats, on smokers’ and non-smokers’ interest in trying Camel Snus and intention to purchase Camel Snus. We varied claim formats by varying advertising messages for Camel Sn...

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Bibliographic Details
Main Authors: Brian V. Fix, Olivia A. Wackowski, Akshika Sharma, Destiny Diaz, Maansi Bansal-Travers, K. Michael Cummings, Vaughan W. Rees, Dorothy K. Hatsukami, Richard J. O’Connor
Format: Article
Language:English
Published: SAGE Publishing 2023-09-01
Series:Tobacco Use Insights
Online Access:https://doi.org/10.1177/1179173X231206042

Internet

https://doi.org/10.1177/1179173X231206042

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