Verbruikersgerigtheid in die missiestellings van hedendaagse ondernemings: mite of realiteit?
The aim of this ankle is to discuss the concepts of marketing and customer orientation towards the marketing function and to point out how the mission statements and objectives of modem firms reflect these orientations. The development of the marketing as well as customer orientation towards marketi...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Afrikaans |
| Published: |
Scriber Editorial Systems
1991-02-01
|
| Series: | Koers : Bulletin for Christian Scholarship |
| Online Access: | https://www.koersjournal.org.za/index.php/koers/article/view/763 |