How to increase customer satisfaction in FMCG industry using social media analytics

Social media has become a component of living for more people worldwide. Businesses are undoubtedly using it to instantly and easily create, in addition to share information with all the customers and gain gained from this seamless interaction. Due to the improved social media platforms and members,...

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Bibliographic Details
Main Authors: Deoindre Izaak Smith, Nathalia Robertson
Format: Article
Language:English
Published: Czech Technical University in Prague 2023-06-01
Series:Business & IT
Subjects:
Online Access:http://bit.fsv.cvut.cz/issues/01-23/full_01-23_19.pdf