PERAN CITRA MEREK SEBAGAI MEDIASI ELECTRONIC WORD OF MOUTH TERHADAP MINAT BELI SKINCARE AVOSKIN
The purpose of this study is to identify the effect of Avoskin Instagram Skincare followers' purchase intention by using electronic word of mouth to act as an independent variable with brand image as a mediating variable. This study uses followers of Avoskin's Instagram social media accou...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Institut Teknologi dan Bisnis Asia Malang
2023-02-01
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| Series: | Jurnal Ilmiah Bisnis dan Ekonomi Asia |
| Subjects: | |
| Online Access: | https://jurnal.stie.asia.ac.id/index.php/jibeka/article/view/993 |