Importance of Architecture in the Branding Process: An Evaluation on a Famous Brand
The term "brand", which is closely associated with the concepts of "branding," signifies the vision and identity surrounding a product during its design phase in the marketing sector. The most effective way to define a brand's identity is through its three-dimensional percep...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Süleyman Demirel University
2023-12-01
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| Series: | Journal of Architectural Sciences and Applications |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/download/article-file/3422946 |