Importance of Architecture in the Branding Process: An Evaluation on a Famous Brand
The term "brand", which is closely associated with the concepts of "branding," signifies the vision and identity surrounding a product during its design phase in the marketing sector. The most effective way to define a brand's identity is through its three-dimensional percep...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Süleyman Demirel University
2023-12-01
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| Series: | Journal of Architectural Sciences and Applications |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/download/article-file/3422946 |
| _version_ | 1797348193910915072 |
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| author | Asena Soyluk Burcu Buram Çolak |
| author_facet | Asena Soyluk Burcu Buram Çolak |
| author_sort | Asena Soyluk |
| collection | DOAJ |
| description | The term "brand", which is closely associated with the concepts of "branding," signifies the vision and identity surrounding a product during its design phase in the marketing sector. The most effective way to define a brand's identity is through its three-dimensional perception. The architectural space, acting as the storefront of the brand, holds significance in visually presenting the initial perception of the product. This study examines the interaction between the product design that has propelled the branding of a globally renowned handbag company and its spatial design, utilizing the method of observational analysis. The esteemed handbag brand, which has maintained its classical style for years, has been trying to attract attention by incorporating futuristic models since 2019, thereby rejuvenating its image. The study focuses on the examination of architectural design criteria that reflect the corporate identity. |
| first_indexed | 2024-03-08T12:02:11Z |
| format | Article |
| id | doaj.art-ff05d8a81d02485bb37b515287bd8698 |
| institution | Directory Open Access Journal |
| issn | 2548-0170 |
| language | English |
| last_indexed | 2024-03-08T12:02:11Z |
| publishDate | 2023-12-01 |
| publisher | Süleyman Demirel University |
| record_format | Article |
| series | Journal of Architectural Sciences and Applications |
| spelling | doaj.art-ff05d8a81d02485bb37b515287bd86982024-01-23T19:11:21ZengSüleyman Demirel UniversityJournal of Architectural Sciences and Applications2548-01702023-12-018291192510.30785/mbud.13638571113Importance of Architecture in the Branding Process: An Evaluation on a Famous BrandAsena Soyluk0Burcu Buram Çolak1GAZİ ÜNİVERSİTESİGAZİ ÜNİVERSİTESİThe term "brand", which is closely associated with the concepts of "branding," signifies the vision and identity surrounding a product during its design phase in the marketing sector. The most effective way to define a brand's identity is through its three-dimensional perception. The architectural space, acting as the storefront of the brand, holds significance in visually presenting the initial perception of the product. This study examines the interaction between the product design that has propelled the branding of a globally renowned handbag company and its spatial design, utilizing the method of observational analysis. The esteemed handbag brand, which has maintained its classical style for years, has been trying to attract attention by incorporating futuristic models since 2019, thereby rejuvenating its image. The study focuses on the examination of architectural design criteria that reflect the corporate identity.https://dergipark.org.tr/tr/download/article-file/3422946brandingarchitectural designfuturismarchitecture in the branding processmarkalaşmamimari tasarımfütürizmmarkalaşma sürecinde mimarlık |
| spellingShingle | Asena Soyluk Burcu Buram Çolak Importance of Architecture in the Branding Process: An Evaluation on a Famous Brand Journal of Architectural Sciences and Applications branding architectural design futurism architecture in the branding process markalaşma mimari tasarım fütürizm markalaşma sürecinde mimarlık |
| title | Importance of Architecture in the Branding Process: An Evaluation on a Famous Brand |
| title_full | Importance of Architecture in the Branding Process: An Evaluation on a Famous Brand |
| title_fullStr | Importance of Architecture in the Branding Process: An Evaluation on a Famous Brand |
| title_full_unstemmed | Importance of Architecture in the Branding Process: An Evaluation on a Famous Brand |
| title_short | Importance of Architecture in the Branding Process: An Evaluation on a Famous Brand |
| title_sort | importance of architecture in the branding process an evaluation on a famous brand |
| topic | branding architectural design futurism architecture in the branding process markalaşma mimari tasarım fütürizm markalaşma sürecinde mimarlık |
| url | https://dergipark.org.tr/tr/download/article-file/3422946 |
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