The role of perceived value and brand identity in improving customers' attitudinal loyalty
AbstractThe present study analyzes the relationship between the role of perceived value and brand identity in improving customers' attitudinal loyalty. The results were obtained by examining the opinions of customers of Tejarat and Melli Banks in Mazandaran province. The research method is desc...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Iranian Business Management Association
2022-11-01
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| Series: | ارزش آفرینی در مدیریت کسب و کار |
| Subjects: | |
| Online Access: | https://www.jvcbm.ir/article_153223_a4e548d00ff03e03fc6eb0b280d162a0.pdf |