Purchase Unwillingness and Willingness of Indonesian Consumers towards Israeli Products
This research aimed to measure factors influencing purchase willingness and purchase unwillingness on Israeli products. Four predictor variables including consumer animosity, product judgment, boycott participation, and boycott motivation were used. Data were collected by an online survey, and it at...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Bina Nusantara University
2017-11-01
|
| Series: | Binus Business Review |
| Subjects: | |
| Online Access: | https://journal.binus.ac.id/index.php/BBR/article/view/2110 |