Purchase Unwillingness and Willingness of Indonesian Consumers towards Israeli Products
This research aimed to measure factors influencing purchase willingness and purchase unwillingness on Israeli products. Four predictor variables including consumer animosity, product judgment, boycott participation, and boycott motivation were used. Data were collected by an online survey, and it at...
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| Format: | Article |
| Language: | English |
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Bina Nusantara University
2017-11-01
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| Series: | Binus Business Review |
| Subjects: | |
| Online Access: | https://journal.binus.ac.id/index.php/BBR/article/view/2110 |
| _version_ | 1797763256675205120 |
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| author | Usep Suhud |
| author_facet | Usep Suhud |
| author_sort | Usep Suhud |
| collection | DOAJ |
| description | This research aimed to measure factors influencing purchase willingness and purchase unwillingness on Israeli products. Four predictor variables including consumer animosity, product judgment, boycott participation, and boycott motivation were used. Data were collected by an online survey, and it attracted 337 participants. Three stages of data analysis were applied, those were exploratory analyses, confirmatory factor analyses, and Structural Equation Model (SEM). In total, there were seven hypotheses tested. This research finds a significant impact of animosity on product judgment, boycott participation, and boycott motivation. Furthermore, product judgment and boycott participation significantly affect purchase willingness. Meanwhile, boycott participation and boycott motivation significantly affect purchase unwillingness. |
| first_indexed | 2024-03-12T19:39:58Z |
| format | Article |
| id | doaj.art-ff1baf963f3f4c1594e2440f63161429 |
| institution | Directory Open Access Journal |
| issn | 2087-1228 2476-9053 |
| language | English |
| last_indexed | 2024-03-12T19:39:58Z |
| publishDate | 2017-11-01 |
| publisher | Bina Nusantara University |
| record_format | Article |
| series | Binus Business Review |
| spelling | doaj.art-ff1baf963f3f4c1594e2440f631614292023-08-02T03:58:00ZengBina Nusantara UniversityBinus Business Review2087-12282476-90532017-11-018317518210.21512/bbr.v8i3.21103199Purchase Unwillingness and Willingness of Indonesian Consumers towards Israeli ProductsUsep Suhud0Universitas Negeri JakartaThis research aimed to measure factors influencing purchase willingness and purchase unwillingness on Israeli products. Four predictor variables including consumer animosity, product judgment, boycott participation, and boycott motivation were used. Data were collected by an online survey, and it attracted 337 participants. Three stages of data analysis were applied, those were exploratory analyses, confirmatory factor analyses, and Structural Equation Model (SEM). In total, there were seven hypotheses tested. This research finds a significant impact of animosity on product judgment, boycott participation, and boycott motivation. Furthermore, product judgment and boycott participation significantly affect purchase willingness. Meanwhile, boycott participation and boycott motivation significantly affect purchase unwillingness.https://journal.binus.ac.id/index.php/BBR/article/view/2110purchase willingness, purchase unwillingness, consumer animosity, boycott participation, boycott motivation, product judgment |
| spellingShingle | Usep Suhud Purchase Unwillingness and Willingness of Indonesian Consumers towards Israeli Products Binus Business Review purchase willingness, purchase unwillingness, consumer animosity, boycott participation, boycott motivation, product judgment |
| title | Purchase Unwillingness and Willingness of Indonesian Consumers towards Israeli Products |
| title_full | Purchase Unwillingness and Willingness of Indonesian Consumers towards Israeli Products |
| title_fullStr | Purchase Unwillingness and Willingness of Indonesian Consumers towards Israeli Products |
| title_full_unstemmed | Purchase Unwillingness and Willingness of Indonesian Consumers towards Israeli Products |
| title_short | Purchase Unwillingness and Willingness of Indonesian Consumers towards Israeli Products |
| title_sort | purchase unwillingness and willingness of indonesian consumers towards israeli products |
| topic | purchase willingness, purchase unwillingness, consumer animosity, boycott participation, boycott motivation, product judgment |
| url | https://journal.binus.ac.id/index.php/BBR/article/view/2110 |
| work_keys_str_mv | AT usepsuhud purchaseunwillingnessandwillingnessofindonesianconsumerstowardsisraeliproducts |