Aesthetics and Consumer Psychology
The purpose of this special issue is the reconsideration of what constitutes beautiful design based on a discussion of aesthetics and consumer psychology. Previous research has indicated that aesthetics is one of the important design elements because it promotes customer’s choice behavior and leads...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2019-03-01
|
| Series: | Maketingu Janaru |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/38/4/38_2019.012/_html/-char/en |