Stimulating Visit Intention Using Social Media Influencer: Mediating Role of Enjoyment
Social media influencer (SMI) has emerged as one of a powerful approach in building customer’s intention to visit a tourism destination. This research therefore tries to uncover the mechanism on how the dimensions of SMI, namely attractiveness, trustworthiness, and expertise, influence visit intenti...
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Bogor Agricultural University
2023-05-01
|
| Series: | Indonesian Journal of Business and Entrepreneurship |
| Online Access: | https://journal.ipb.ac.id/index.php/ijbe/article/view/44493 |