Stimulating Visit Intention Using Social Media Influencer: Mediating Role of Enjoyment
Social media influencer (SMI) has emerged as one of a powerful approach in building customer’s intention to visit a tourism destination. This research therefore tries to uncover the mechanism on how the dimensions of SMI, namely attractiveness, trustworthiness, and expertise, influence visit intenti...
Main Authors: | , , , , |
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Format: | Article |
Language: | English |
Published: |
Bogor Agricultural University
2023-05-01
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Series: | Indonesian Journal of Business and Entrepreneurship |
Online Access: | https://journal.ipb.ac.id/index.php/ijbe/article/view/44493 |