THE INFLUENCE OF STRATEGIC ADVERTISING AND STORE ATMOSPHERE ON CUSTOMER BUYING INTERESTS
This study aims to determine: (1) the influence of advertising and store atmosphere partially on consumer buying interest at Giant Supermarket, (2) the effect of the influence of advertising and store atmosphere simultaneously on consumer buying interest at Giant Supermarket, and (3) between adverti...
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| Format: | Article |
| Language: | English |
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Department of Management, Faculty of Economics and Business, Universitas Surabaya
2014-03-01
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| Series: | Manajemen dan Bisnis |
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| Online Access: | https://www.journalmabis.org/mabis/article/view/240 |