An Empirical Study of Mobile Commerce and Customers Security Perception in Saudi Arabia

An Empirical Study of Mobile Commerce and Customers Security Perception in Saudi Arabia

Digital transformation of businesses has seen tremendous growth recently, moreover, COVID-19 has increased online shopping. However, it is important for businesses that customers’ online shopping experience is secure and joyful. In this paper, customers’ security perception regarding some leading mo...

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Bibliographic Details
Main Authors: Hina Gull, Saqib Saeed, Sardar Zafar Iqbal, Yasser A. Bamarouf, Mohammed A. Alqahtani, Dina A. Alabbad, Madeeha Saqib, Saeed Hussein Al Qahtani, Albandary Alamer
Format: Article
Language:English
Published: MDPI AG 2022-01-01
Series:Electronics
Subjects:
mobile commerce
security
digital strategy
digital transformation
user security
Online Access:https://www.mdpi.com/2079-9292/11/3/293

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https://www.mdpi.com/2079-9292/11/3/293

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