ANTECEDENTS OF TOURISTS’ LOYALTY: THE ROLE AND INFLUENCE OF TOURISM PRODUCTS, DESTINATION IMAGE IN HOIAN WORLD CULTURAL HERITAGE SITE
The study’s aim is to examine the antecedents of destination loyalty, and considers the role and influence of tourism products and destination image to international tourisms’ loyalty in case of HoiAn World Cultural Heritage Site. The study suggested an integrated approach to understand tourists’...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura Universităţii din Oradea
2023-06-01
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| Series: | Geo Journal of Tourism and Geosites |
| Subjects: | |
| Online Access: | https://gtg.webhost.uoradea.ro/PDF/GTG-2-2023/gtg.47225-1057.pdf |