The Scary Black Box: AI Driven Recommender Algorithms as The Most Powerful Social Force

Recommender algorithms shape societies by individually exposing online users to everything they see, hear and feel in real time. We examine the development of recommender algorithms from the Page Rank and advertising platforms to social media trending tools to draw conclusions about their social ef...

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Bibliographic Details
Main Authors: Ljubiša Bojić, Aleksandra Bulatović, Simona Žikić
Format: Article
Language:English
Published: University of Belgrade 2022-10-01
Series:Etnoantropološki Problemi
Subjects:
Online Access:https://www.eap-iea.org/index.php/eap/article/view/1090