Peran Kepuasan Dalam Memediasi Pengaruh Customer Experience, Word Of Mouth Dan Kualitas Layanan Mobile Banking Terhadap Loyalitas Nasabah
This study aims to analyze the role of satisfaction in mediating the relationship between Customer Experience (CE), Word Of Mouth (WoM) and Mobile Banking Service Quality (SQ) with Customer Loyalty. The research method uses associative descriptive quantitative by analyzing secondary data in the form...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Institut Agama Islam negeri Batusangkar
2023-01-01
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| Series: | Al-Bank |
| Subjects: | |
| Online Access: | https://ojs.iainbatusangkar.ac.id/ojs/index.php/Albank/article/view/8133 |