Improving strategic orientations for promoting hotel services using an integrated rough MAGDM model

Improving strategic orientations for promoting hotel services using an integrated rough MAGDM model

This study aims to assist decision makers to improve hotel service performance by developing strategic orientations. Strategic orientations are imprecise and subjective: they vary according to domain experts’ opinions and practical experience. This study develops an integrated rough multiple attri...

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Bibliographic Details
Main Authors: James J. H. Liou, Artūras Kaklauskas, Ming-Tsang Lu, Yen-Ching Chuang
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2019-02-01
Series:Technological and Economic Development of Economy
Subjects:
strategic orientation
hotel service performance
multiple attribute group decision making (MAGDM)
rough number
rough DEMATEL-based analytic network process (RDANP)
modified complex proportional assessment of alternatives with gray relations (mCOPRAS-G)
Online Access:http://localhost/journals.vgtu.lt/index.php/TEDE/article/view/8419

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