Improving strategic orientations for promoting hotel services using an integrated rough MAGDM model
This study aims to assist decision makers to improve hotel service performance by developing strategic orientations. Strategic orientations are imprecise and subjective: they vary according to domain experts’ opinions and practical experience. This study develops an integrated rough multiple attri...
Main Authors: | James J. H. Liou, Artūras Kaklauskas, Ming-Tsang Lu, Yen-Ching Chuang |
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Format: | Article |
Language: | English |
Published: |
Vilnius Gediminas Technical University
2019-02-01
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Series: | Technological and Economic Development of Economy |
Subjects: | |
Online Access: | http://localhost/journals.vgtu.lt/index.php/TEDE/article/view/8419 |
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