Pengaruh Service Quality, Marketing Mix dan Kepuasan Mahasiswa terhadap Customer Loyalty
The objective of the study was to analyze: (1) the influence of service quality factors directly and significantly to the satisfaction, (2) direct and significant influence of service marketing mix factor on student satisfaction, (3) the influence of service quality factor indirectly on the loyalty;...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Kanjuruhan Malang
2017-06-01
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| Series: | Jurnal Ekonomi Modernisasi |
| Subjects: | |
| Online Access: | http://ejournal.unikama.ac.id/index.php/JEKO/article/view/1567/1429 |