How relevant are socio-economic-demographic factors for the South African marketer?

How relevant are socio-economic-demographic factors for the South African marketer?

In hierdie artikel ondersoek die skrywer die toepaslikheid daarvan om sosio-ekonomies-demografiese (SED) veranderlikes te gebruik as basis vir marksegmentasie in Suid-Afrika. Uit die literatuur blyk dit dat hierdie benadering sekere tekortkominge het; desondanks maak talle bemarkers steeds daarvan g...

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Bibliographic Details
Main Author: John Simpson
Format: Article
Language:English
Published: AOSIS 1976-06-01
Series:South African Journal of Business Management
Subjects:
socio-economics
demographics
south africa
Online Access:https://sajbm.org/index.php/sajbm/article/view/3415

Internet

https://sajbm.org/index.php/sajbm/article/view/3415

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