La interpretación de la realidad del destino por parte de los turistas: evaluaciones cognitivas y afectivas
In a context of intense competition between tourist destinations, the perceived image is key and plays, in turn, a key role in the choice of destination as the values associated to it, represent a decisive factor in the process purchasing decision of potential tourists. This is because the attitude...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Instituto de Investigación Social y Turismo
2012-10-01
|
| Series: | PASOS Revista de Turismo y Patrimonio Cultural |
| Subjects: | |
| Online Access: | http://www.pasosonline.org/Publicados/10512/PS0512_04.pdf |