La interpretación de la realidad del destino por parte de los turistas: evaluaciones cognitivas y afectivas
In a context of intense competition between tourist destinations, the perceived image is key and plays, in turn, a key role in the choice of destination as the values associated to it, represent a decisive factor in the process purchasing decision of potential tourists. This is because the attitude...
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| Format: | Article |
| Language: | English |
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Instituto de Investigación Social y Turismo
2012-10-01
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| Series: | PASOS Revista de Turismo y Patrimonio Cultural |
| Subjects: | |
| Online Access: | http://www.pasosonline.org/Publicados/10512/PS0512_04.pdf |
| _version_ | 1818475027181338624 |
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| author | María José Andrade Suárez |
| author_facet | María José Andrade Suárez |
| author_sort | María José Andrade Suárez |
| collection | DOAJ |
| description | In a context of intense competition between tourist destinations, the perceived image is key and plays, in turn, a key role in the choice of destination as the values associated to it, represent a decisive factor in the process purchasing decision of potential tourists. This is because the attitude of tourists towards a destination is the result of perception, reflection of the image, which has made it.The overall objective of this paper is to present a procedure for identifying the perceived image of the destination. To this end, we will analyze the set of cognitive-affective components that make up the image of rural tourism in Galicia. The results obtained from the study, performed using a total of 400 questionnaires to rural tourists, show that the image has a multidimensional nature that refers to both belief and knowledge that tourists have on the attributes of destination (cognitive dimension) and to his feelings towards this place (affective dimension). |
| first_indexed | 2024-04-14T04:45:06Z |
| format | Article |
| id | doaj.art-ff9ccd712a794c379e8101d336b86654 |
| institution | Directory Open Access Journal |
| issn | 1695-7121 |
| language | English |
| last_indexed | 2024-04-14T04:45:06Z |
| publishDate | 2012-10-01 |
| publisher | Instituto de Investigación Social y Turismo |
| record_format | Article |
| series | PASOS Revista de Turismo y Patrimonio Cultural |
| spelling | doaj.art-ff9ccd712a794c379e8101d336b866542022-12-22T02:11:30ZengInstituto de Investigación Social y TurismoPASOS Revista de Turismo y Patrimonio Cultural1695-71212012-10-01105477494La interpretación de la realidad del destino por parte de los turistas: evaluaciones cognitivas y afectivasMaría José Andrade SuárezIn a context of intense competition between tourist destinations, the perceived image is key and plays, in turn, a key role in the choice of destination as the values associated to it, represent a decisive factor in the process purchasing decision of potential tourists. This is because the attitude of tourists towards a destination is the result of perception, reflection of the image, which has made it.The overall objective of this paper is to present a procedure for identifying the perceived image of the destination. To this end, we will analyze the set of cognitive-affective components that make up the image of rural tourism in Galicia. The results obtained from the study, performed using a total of 400 questionnaires to rural tourists, show that the image has a multidimensional nature that refers to both belief and knowledge that tourists have on the attributes of destination (cognitive dimension) and to his feelings towards this place (affective dimension).http://www.pasosonline.org/Publicados/10512/PS0512_04.pdfPerceived Tourism ImageCognitive and Affective EvaluationsImage FormationStructured TechniqueRural Tourism |
| spellingShingle | María José Andrade Suárez La interpretación de la realidad del destino por parte de los turistas: evaluaciones cognitivas y afectivas PASOS Revista de Turismo y Patrimonio Cultural Perceived Tourism Image Cognitive and Affective Evaluations Image Formation Structured Technique Rural Tourism |
| title | La interpretación de la realidad del destino por parte de los turistas: evaluaciones cognitivas y afectivas |
| title_full | La interpretación de la realidad del destino por parte de los turistas: evaluaciones cognitivas y afectivas |
| title_fullStr | La interpretación de la realidad del destino por parte de los turistas: evaluaciones cognitivas y afectivas |
| title_full_unstemmed | La interpretación de la realidad del destino por parte de los turistas: evaluaciones cognitivas y afectivas |
| title_short | La interpretación de la realidad del destino por parte de los turistas: evaluaciones cognitivas y afectivas |
| title_sort | la interpretacion de la realidad del destino por parte de los turistas evaluaciones cognitivas y afectivas |
| topic | Perceived Tourism Image Cognitive and Affective Evaluations Image Formation Structured Technique Rural Tourism |
| url | http://www.pasosonline.org/Publicados/10512/PS0512_04.pdf |
| work_keys_str_mv | AT mariajoseandradesuarez lainterpretaciondelarealidaddeldestinoporpartedelosturistasevaluacionescognitivasyafectivas |