Signaling Sustainability: Exploring Consumer Perspectives on Communicating Apparel Sustainability Information
The fashion industry is characterized by unsustainable production and consumption. However, a consistently noted barrier to sustainable and responsible apparel consumption is a lack of consumer knowledge. A potential solution to mitigate this barrier is to use apparel labeling to signal the sustaina...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Luminous Insights
2022-06-01
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| Series: | Journal of Sustainable Marketing |
| Subjects: | |
| Online Access: | https://luminousinsights.net/articles/jsm-2022-49 |