Beş Yıldızlı Termal Otel İşletmesi Yöneticilerinin Müşteri Değeri Algılarının Belirlenmesi: Afyonkarahisar’ da Bir Uygulama(Determining the Customer Value Perception of the Five-Star Thermal Hotel Management: an Application in Afyonkarahisar)
In this survey, it’s intended to determine the importance levels of the elements which can have influence in customer value. For this purpose, a survey application to high, medium and low level managers (n=88) of the 5-star thermal hotel managements which are active in Afyonkarahisar was performed....
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
Celal Bayar University
2010-01-01
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| Series: | Yönetim ve Ekonomi |
| Subjects: | |
| Online Access: | http://www2.bayar.edu.tr/yonetimekonomi/dergi/pdf/C17S12010/69_82.pdf |