Influence of Internal Marketing on Organizational Commitment-Evidence from Care Institutions for the Elderly

Influence of Internal Marketing on Organizational Commitment-Evidence from Care Institutions for the Elderly

The provision of institutional care, particularly for the elderly, assumes dedication and commitment of the employees. Hence, identifying the prevailing level of organizational commitment (OC) and precisely which internal marketing (IM) techniques may be deployed to shape this performance is of inhe...

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Bibliographic Details
Main Authors: Helena Alves, Arminda do Paço, Carla Roberto
Format: Article
Language:English
Published: Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations) 2015-12-01
Series:Tržište
Subjects:
internal marketing
organizational commitment
elderly support institutions
motivations
Online Access:http://hrcak.srce.hr/file/222600

Internet

http://hrcak.srce.hr/file/222600

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