The Mediating Role of Brand Trust on the Effect of Brand Ambassador to Purchase Decision
Background: Beauty products from South Korea, such as skincare and makeup, are often considered as having higher quality and providing better results than local beauty products. With technological advances that continue to develop, obtaining skincare product is currently easier and more accessible t...
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| Formato: | Artigo |
| Idioma: | English |
| Publicado: |
Universitas Airlangga
2024-04-01
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| Series: | TIJAB (The International Journal of Applied Business) |
| Acceso en liña: | https://e-journal.unair.ac.id/TIJAB/article/view/48544 |