Model of Consumer Decision Making: An Empirical Study at Credit Card Customer In Jakarta

There is an increasing development of credit card products within the banking industry. This rapid pace of development has sparked fierce competition in the race to acquire shares in this business market. The methods used for this research are description and explanatory survey. This paper tests th...

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Bibliographic Details
Main Author: Nandan Limakrisna
Format: Article
Language:English
Published: EconJournals 2018-01-01
Series:International Review of Management and Marketing
Online Access:https://econjournals.com/index.php/irmm/article/view/5898