The Simple Life: New experimental tests of the recognition heuristic

The recognition heuristic (RH) is a hypothesized decision strategy that is assumed to enable individuals to make decisions quickly and with minimal effort. To further test this hypothesized strategy, an experiment assessed the proportion of RH-consistent selections when recognition was unconfounded...

Full description

Bibliographic Details
Main Authors: Zachariah Basehore, Richard B. Anderson
Format: Article
Language:English
Published: Cambridge University Press 2016-05-01
Series:Judgment and Decision Making
Subjects:
Online Access:http://journal.sjdm.org/16/16202a/jdm16202a.pdf