The Simple Life: New experimental tests of the recognition heuristic

The recognition heuristic (RH) is a hypothesized decision strategy that is assumed to enable individuals to make decisions quickly and with minimal effort. To further test this hypothesized strategy, an experiment assessed the proportion of RH-consistent selections when recognition was unconfounded...

Full description

Bibliographic Details
Main Authors: Zachariah Basehore, Richard B. Anderson
Format: Article
Language:English
Published: Cambridge University Press 2016-05-01
Series:Judgment and Decision Making
Subjects:
Online Access:http://journal.sjdm.org/16/16202a/jdm16202a.pdf
_version_ 1827842996327940096
author Zachariah Basehore
Richard B. Anderson
author_facet Zachariah Basehore
Richard B. Anderson
author_sort Zachariah Basehore
collection DOAJ
description The recognition heuristic (RH) is a hypothesized decision strategy that is assumed to enable individuals to make decisions quickly and with minimal effort. To further test this hypothesized strategy, an experiment assessed the proportion of RH-consistent selections when recognition was unconfounded with any other cues (at the group level). This was accomplished by showing participants a fictitious city in the beginning of the experimental procedure, before asking them to decide Whether the previously presented city or a novel fictitious city has the larger population. As hypothesized, people made significantly more RH-consistent selections than chance. Thus, Experiment 1 demonstrated that RH can explain a considerable proportion of participant decisions in a procedure that experimentally excluded alternative interpretations of that behavior. In a second experiment, each participant was given a training session with accuracy feedback. In one group, well-known cities were larger on 80% of trials. In another group, well-known cities were larger on 50% of trials. In a third group, well-known cities were larger on only 20% of trials. On a judgment task later in the procedure, on which there was no feedback, participants from the third group made significantly fewer RH-consistent selections than those in the first two groups. Overall, the present results experimentally remove potential confounds and ambiguities that were present in many prior studies. Specifically, Experiment 1 establishes that people's choice of recognized over unrecognized objects truly does reflect the use of recognition, rather than other cues; Experiment 2 experimentally demonstrates that learned recognition validity affects the use of recognition, even with a small training sample.
first_indexed 2024-03-12T08:17:25Z
format Article
id doaj.art-ffd1f00a197b4831b2830ce01cfbaeb6
institution Directory Open Access Journal
issn 1930-2975
language English
last_indexed 2024-03-12T08:17:25Z
publishDate 2016-05-01
publisher Cambridge University Press
record_format Article
series Judgment and Decision Making
spelling doaj.art-ffd1f00a197b4831b2830ce01cfbaeb62023-09-02T18:46:33ZengCambridge University PressJudgment and Decision Making1930-29752016-05-01113301309The Simple Life: New experimental tests of the recognition heuristicZachariah BasehoreRichard B. AndersonThe recognition heuristic (RH) is a hypothesized decision strategy that is assumed to enable individuals to make decisions quickly and with minimal effort. To further test this hypothesized strategy, an experiment assessed the proportion of RH-consistent selections when recognition was unconfounded with any other cues (at the group level). This was accomplished by showing participants a fictitious city in the beginning of the experimental procedure, before asking them to decide Whether the previously presented city or a novel fictitious city has the larger population. As hypothesized, people made significantly more RH-consistent selections than chance. Thus, Experiment 1 demonstrated that RH can explain a considerable proportion of participant decisions in a procedure that experimentally excluded alternative interpretations of that behavior. In a second experiment, each participant was given a training session with accuracy feedback. In one group, well-known cities were larger on 80% of trials. In another group, well-known cities were larger on 50% of trials. In a third group, well-known cities were larger on only 20% of trials. On a judgment task later in the procedure, on which there was no feedback, participants from the third group made significantly fewer RH-consistent selections than those in the first two groups. Overall, the present results experimentally remove potential confounds and ambiguities that were present in many prior studies. Specifically, Experiment 1 establishes that people's choice of recognized over unrecognized objects truly does reflect the use of recognition, rather than other cues; Experiment 2 experimentally demonstrates that learned recognition validity affects the use of recognition, even with a small training sample.http://journal.sjdm.org/16/16202a/jdm16202a.pdfThe Simple Life recognition heuristic decision making experimental tests.NAKeywords
spellingShingle Zachariah Basehore
Richard B. Anderson
The Simple Life: New experimental tests of the recognition heuristic
Judgment and Decision Making
The Simple Life
recognition heuristic
decision making
experimental tests.NAKeywords
title The Simple Life: New experimental tests of the recognition heuristic
title_full The Simple Life: New experimental tests of the recognition heuristic
title_fullStr The Simple Life: New experimental tests of the recognition heuristic
title_full_unstemmed The Simple Life: New experimental tests of the recognition heuristic
title_short The Simple Life: New experimental tests of the recognition heuristic
title_sort simple life new experimental tests of the recognition heuristic
topic The Simple Life
recognition heuristic
decision making
experimental tests.NAKeywords
url http://journal.sjdm.org/16/16202a/jdm16202a.pdf
work_keys_str_mv AT zachariahbasehore thesimplelifenewexperimentaltestsoftherecognitionheuristic
AT richardbanderson thesimplelifenewexperimentaltestsoftherecognitionheuristic
AT zachariahbasehore simplelifenewexperimentaltestsoftherecognitionheuristic
AT richardbanderson simplelifenewexperimentaltestsoftherecognitionheuristic