The Simple Life: New experimental tests of the recognition heuristic
The recognition heuristic (RH) is a hypothesized decision strategy that is assumed to enable individuals to make decisions quickly and with minimal effort. To further test this hypothesized strategy, an experiment assessed the proportion of RH-consistent selections when recognition was unconfounded...
Main Authors: | , |
---|---|
Format: | Article |
Language: | English |
Published: |
Cambridge University Press
2016-05-01
|
Series: | Judgment and Decision Making |
Subjects: | |
Online Access: | http://journal.sjdm.org/16/16202a/jdm16202a.pdf |
_version_ | 1827842996327940096 |
---|---|
author | Zachariah Basehore Richard B. Anderson |
author_facet | Zachariah Basehore Richard B. Anderson |
author_sort | Zachariah Basehore |
collection | DOAJ |
description | The recognition
heuristic (RH) is a hypothesized decision strategy that is assumed to enable
individuals to make decisions quickly and with minimal effort. To further test
this hypothesized strategy, an experiment assessed the proportion of
RH-consistent selections when recognition was unconfounded with any other cues
(at the group level). This was accomplished by showing participants a
fictitious city in the beginning of the experimental procedure, before asking
them to decide Whether the previously presented city or a novel fictitious city
has the larger population. As hypothesized, people made significantly more
RH-consistent selections than chance. Thus, Experiment 1 demonstrated that RH
can explain a considerable proportion of participant decisions in a procedure
that experimentally excluded alternative interpretations of that behavior. In a
second experiment, each participant was given a training session with accuracy
feedback. In one group, well-known cities were larger on 80% of trials. In
another group, well-known cities were larger on 50% of trials. In a third
group, well-known cities were larger on only 20% of trials. On a judgment task
later in the procedure, on which there was no feedback, participants from the
third group made significantly fewer RH-consistent selections than those in the
first two groups. Overall, the present results experimentally remove potential
confounds and ambiguities that were present in many prior studies.
Specifically, Experiment 1 establishes that people's choice of recognized over
unrecognized objects truly does reflect the use of recognition, rather than
other cues; Experiment 2 experimentally demonstrates that learned recognition
validity affects the use of recognition, even with a small training sample. |
first_indexed | 2024-03-12T08:17:25Z |
format | Article |
id | doaj.art-ffd1f00a197b4831b2830ce01cfbaeb6 |
institution | Directory Open Access Journal |
issn | 1930-2975 |
language | English |
last_indexed | 2024-03-12T08:17:25Z |
publishDate | 2016-05-01 |
publisher | Cambridge University Press |
record_format | Article |
series | Judgment and Decision Making |
spelling | doaj.art-ffd1f00a197b4831b2830ce01cfbaeb62023-09-02T18:46:33ZengCambridge University PressJudgment and Decision Making1930-29752016-05-01113301309The Simple Life: New experimental tests of the recognition heuristicZachariah BasehoreRichard B. AndersonThe recognition heuristic (RH) is a hypothesized decision strategy that is assumed to enable individuals to make decisions quickly and with minimal effort. To further test this hypothesized strategy, an experiment assessed the proportion of RH-consistent selections when recognition was unconfounded with any other cues (at the group level). This was accomplished by showing participants a fictitious city in the beginning of the experimental procedure, before asking them to decide Whether the previously presented city or a novel fictitious city has the larger population. As hypothesized, people made significantly more RH-consistent selections than chance. Thus, Experiment 1 demonstrated that RH can explain a considerable proportion of participant decisions in a procedure that experimentally excluded alternative interpretations of that behavior. In a second experiment, each participant was given a training session with accuracy feedback. In one group, well-known cities were larger on 80% of trials. In another group, well-known cities were larger on 50% of trials. In a third group, well-known cities were larger on only 20% of trials. On a judgment task later in the procedure, on which there was no feedback, participants from the third group made significantly fewer RH-consistent selections than those in the first two groups. Overall, the present results experimentally remove potential confounds and ambiguities that were present in many prior studies. Specifically, Experiment 1 establishes that people's choice of recognized over unrecognized objects truly does reflect the use of recognition, rather than other cues; Experiment 2 experimentally demonstrates that learned recognition validity affects the use of recognition, even with a small training sample.http://journal.sjdm.org/16/16202a/jdm16202a.pdfThe Simple Life recognition heuristic decision making experimental tests.NAKeywords |
spellingShingle | Zachariah Basehore Richard B. Anderson The Simple Life: New experimental tests of the recognition heuristic Judgment and Decision Making The Simple Life recognition heuristic decision making experimental tests.NAKeywords |
title | The Simple Life: New
experimental tests of the recognition heuristic |
title_full | The Simple Life: New
experimental tests of the recognition heuristic |
title_fullStr | The Simple Life: New
experimental tests of the recognition heuristic |
title_full_unstemmed | The Simple Life: New
experimental tests of the recognition heuristic |
title_short | The Simple Life: New
experimental tests of the recognition heuristic |
title_sort | simple life new experimental tests of the recognition heuristic |
topic | The Simple Life recognition heuristic decision making experimental tests.NAKeywords |
url | http://journal.sjdm.org/16/16202a/jdm16202a.pdf |
work_keys_str_mv | AT zachariahbasehore thesimplelifenewexperimentaltestsoftherecognitionheuristic AT richardbanderson thesimplelifenewexperimentaltestsoftherecognitionheuristic AT zachariahbasehore simplelifenewexperimentaltestsoftherecognitionheuristic AT richardbanderson simplelifenewexperimentaltestsoftherecognitionheuristic |