The influence of social identity on rural consumers’ intent to shop locally

The influence of social identity on rural consumers’ intent to shop locally

Rural consumers’ in- and out-shopping intention has been a research topic for many years. This study investigates the relationship between social identity and rural consumersʼ intent to shop within their local community, along with a number of moderating demographic variables. Using a sample of resp...

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Bibliographic Details
Main Authors: Rachel A. Addis, Marko Grünhagen
Format: Article
Language:English
Published: Emerald Publishing 2014-03-01
Series:New England Journal of Entrepreneurship
Subjects:
Social identity
rural consumers
inshopping
demographics
retail
Online Access:https://www.emerald.com/insight/content/doi/10.1108/NEJE-17-01-2014-B001/full/pdf?title=the-influence-of-social-identity-on-rural-consumers-intent-to-shop-locally

Internet

https://www.emerald.com/insight/content/doi/10.1108/NEJE-17-01-2014-B001/full/pdf?title=the-influence-of-social-identity-on-rural-consumers-intent-to-shop-locally

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