The influence of social identity on rural consumers’ intent to shop locally
Rural consumers’ in- and out-shopping intention has been a research topic for many years. This study investigates the relationship between social identity and rural consumersʼ intent to shop within their local community, along with a number of moderating demographic variables. Using a sample of resp...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2014-03-01
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| Series: | New England Journal of Entrepreneurship |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/NEJE-17-01-2014-B001/full/pdf?title=the-influence-of-social-identity-on-rural-consumers-intent-to-shop-locally |
| _version_ | 1831750951058276352 |
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| author | Rachel A. Addis Marko Grünhagen |
| author_facet | Rachel A. Addis Marko Grünhagen |
| author_sort | Rachel A. Addis |
| collection | DOAJ |
| description | Rural consumers’ in- and out-shopping intention has been a research topic for many years. This study investigates the relationship between social identity and rural consumersʼ intent to shop within their local community, along with a number of moderating demographic variables. Using a sample of respondents from the Midwest, this study found a significant and positive relationship between rural consumers who socially identify with people in their local community and their intent to inshop. The influence of several demographic moderators is also explored, and implications for practice and future re-search are discussed. |
| first_indexed | 2024-12-21T22:36:25Z |
| format | Article |
| id | doaj.art-ffd41a6cc36e40a794757f82c19176b0 |
| institution | Directory Open Access Journal |
| issn | 2574-8904 |
| language | English |
| last_indexed | 2024-12-21T22:36:25Z |
| publishDate | 2014-03-01 |
| publisher | Emerald Publishing |
| record_format | Article |
| series | New England Journal of Entrepreneurship |
| spelling | doaj.art-ffd41a6cc36e40a794757f82c19176b02022-12-21T18:47:58ZengEmerald PublishingNew England Journal of Entrepreneurship2574-89042014-03-0117171410.1108/NEJE-17-01-2014-B001The influence of social identity on rural consumers’ intent to shop locallyRachel A. Addis0Marko GrünhagenEastern Illinois UniversityRural consumers’ in- and out-shopping intention has been a research topic for many years. This study investigates the relationship between social identity and rural consumersʼ intent to shop within their local community, along with a number of moderating demographic variables. Using a sample of respondents from the Midwest, this study found a significant and positive relationship between rural consumers who socially identify with people in their local community and their intent to inshop. The influence of several demographic moderators is also explored, and implications for practice and future re-search are discussed.https://www.emerald.com/insight/content/doi/10.1108/NEJE-17-01-2014-B001/full/pdf?title=the-influence-of-social-identity-on-rural-consumers-intent-to-shop-locallySocial identityrural consumersinshoppingdemographicsretail |
| spellingShingle | Rachel A. Addis Marko Grünhagen The influence of social identity on rural consumers’ intent to shop locally New England Journal of Entrepreneurship Social identity rural consumers inshopping demographics retail |
| title | The influence of social identity on rural consumers’ intent to shop locally |
| title_full | The influence of social identity on rural consumers’ intent to shop locally |
| title_fullStr | The influence of social identity on rural consumers’ intent to shop locally |
| title_full_unstemmed | The influence of social identity on rural consumers’ intent to shop locally |
| title_short | The influence of social identity on rural consumers’ intent to shop locally |
| title_sort | influence of social identity on rural consumers intent to shop locally |
| topic | Social identity rural consumers inshopping demographics retail |
| url | https://www.emerald.com/insight/content/doi/10.1108/NEJE-17-01-2014-B001/full/pdf?title=the-influence-of-social-identity-on-rural-consumers-intent-to-shop-locally |
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