The influence of social identity on rural consumers’ intent to shop locally
Rural consumers’ in- and out-shopping intention has been a research topic for many years. This study investigates the relationship between social identity and rural consumersʼ intent to shop within their local community, along with a number of moderating demographic variables. Using a sample of resp...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2014-03-01
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| Series: | New England Journal of Entrepreneurship |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/NEJE-17-01-2014-B001/full/pdf?title=the-influence-of-social-identity-on-rural-consumers-intent-to-shop-locally |