STRATEGI PENGEMBANGAN MARKETING MIX DENGAN ANALISIS SWOT PADA GERAI KOPI LIBERIKA DI KABUPATEN TANJUNG JABUNG BARAT

The productivity of liberica coffee which continues to increase will increase opportunities for the development of liberica coffee agroindustry in Tanjung Jabung Barat Regency. One of the agro-industry efforts to maintain its existence in the business world, namely agro-industry must provide two typ...

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Bibliographic Details
Main Authors: Dwi Nurul Amalia, Rozaina Ningsih
Format: Article
Language:English
Published: BPFP Universitas Bengkulu 2021-09-01
Series:Jurnal Agrisep
Online Access:https://ejournal.unib.ac.id/agrisep/article/view/14241