The Effects of a Virtual Reality Tourism Experience on Tourist’s Cultural Dissemination Behavior

The Effects of a Virtual Reality Tourism Experience on Tourist’s Cultural Dissemination Behavior

Virtual reality technology has been widely applied in the tourism industry, but the literature examining the relationship between the virtual tourism experience and cultural dissemination behavior is limited. This present study examines how a virtual reality tourism experience could stimulate touris...

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Bibliographic Details
Main Authors: Yanfang Zeng, Lihua Liu, Rui Xu
Format: Article
Language:English
Published: MDPI AG 2022-03-01
Series:Tourism and Hospitality
Subjects:
VR experiential value
pride
cultural dissemination
individual collectivism
the emotion appraisal theory
Online Access:https://www.mdpi.com/2673-5768/3/1/21

Internet

https://www.mdpi.com/2673-5768/3/1/21

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