Value Perception in Digital bank Accounts: A Study Based on the Technology Acceptance Model

Several banks offer users the ability to access and conduct transactions over the internet. However, digital accounts are not just internet/mobile banking services; they are accounts where there is no consumer interaction with an employee at a physical agency. In the last decade, digital innovation...

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Bibliographic Details
Main Authors: Pâmela de Souza Dias, Lucas Fernandes da Costa
Format: Article
Language:English
Published: Faculdade Meridional IMED 2020-12-01
Series:Revista de Administração IMED
Subjects:
Online Access:https://seer.atitus.edu.br/index.php/raimed/article/view/3850