Marketing and logistics – two sides of customer/consumer satisfaction
Marketing and logistics are closely linked and represent a single complex that contributes to meeting needs. The marketing component is focused on determining the need itself, so what consumers want, and the logistics component gives an answer to the question of how the consumer will receive the des...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2023-01-01
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| Series: | E3S Web of Conferences |
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| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/13/e3sconf_ersme2023_04025.pdf |