The Communication of Luxury: A Semiotic Analysis of a Luxury Brand’s Perfume Commercial
This study explores the mode of communication of luxury in the case of Chanel. It includes a review of theories regarding the cultural concept of luxury. It discusses the psychological, historical, cultural and sociological aspects of luxury in order to explain its dynamics a...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Polish Association for the Study of English
2018-06-01
|
| Series: | Polish Journal of English Studies |
| Subjects: | |
| Online Access: | http://pjes.edu.pl/wp-content/uploads/2020/05/PJES-4.1-2-Hurek.pdf |