Features of Formation of Advertising Creativity

The article is devoted to the study of the peculiarities of advertising creativity. Creativity as a problem for analysis has always been of interest to sociologists, psychologists, economists. In recent decades, the economy of experience has been popular and has been in demand. The economy of experi...

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Bibliographic Details
Main Authors: Nadiia Lysytsia, Yuliya Byelikova
Format: Article
Language:Ukrainian
Published: V. N. Karazin Kharkiv National University 2021-07-01
Series:Український соціологічний журнал
Subjects:
Online Access:https://periodicals.karazin.ua/usocjour/article/view/18659