Features of Formation of Advertising Creativity
The article is devoted to the study of the peculiarities of advertising creativity. Creativity as a problem for analysis has always been of interest to sociologists, psychologists, economists. In recent decades, the economy of experience has been popular and has been in demand. The economy of experi...
Main Authors: | , |
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Format: | Article |
Language: | Ukrainian |
Published: |
V. N. Karazin Kharkiv National University
2021-07-01
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Series: | Український соціологічний журнал |
Subjects: | |
Online Access: | https://periodicals.karazin.ua/usocjour/article/view/18659 |