The effect of a benevolent mobile app on brand consideration, and enforcement methods for improved measurement

Thesis: M. Eng. in Computer Science, Massachusetts Institute of Technology, Department of Electrical Engineering and Computer Science, 2015.

Bibliographic Details
Main Author:	Wekesa, Beneah Kombe
Other Authors:	Glen L. Urban.
Format:	Thesis
Language:	eng
Published:	Massachusetts Institute of Technology 2016
Subjects:	Electrical Engineering and Computer Science.
Online Access:	http://hdl.handle.net/1721.1/100617

Internet

http://hdl.handle.net/1721.1/100617