The effect of a benevolent mobile app on brand consideration, and enforcement methods for improved measurement
Thesis: M. Eng. in Computer Science, Massachusetts Institute of Technology, Department of Electrical Engineering and Computer Science, 2015.
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| Format: | Thesis |
| Language: | eng |
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Massachusetts Institute of Technology
2016
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| Online Access: | http://hdl.handle.net/1721.1/100617 |