Strategic Responses to Hybrid Social Ventures
How do established companies respond to the entry of hybrid social ventures in their industries? Hybrid social ventures—new companies that combine business and social missions—use sustainability-oriented strategies to compete with established companies for some of their most desirable customers and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Article |
| Language: | en_US |
| Published: |
University of California Press
2016
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| Online Access: | http://hdl.handle.net/1721.1/101023 https://orcid.org/0000-0002-3896-963X |