Analytics for an Online Retailer: Demand Forecasting and Price Optimization

We present our work with an online retailer, Rue La La, as an example of how a retailer can use its wealth of data to optimize pricing decisions on a daily basis. Rue La La is in the online fashion sample sales industry, where they offer extremely limited-time discounts on designer apparel and acces...

Täydet tiedot

Bibliografiset tiedot
Päätekijät: Ferreira, Kris Johnson, Lee, Bin Hong Alex, Simchi-Levi, David
Muut tekijät: Massachusetts Institute of Technology. Institute for Data, Systems, and Society
Aineistotyyppi: Artikkeli
Kieli:en_US
Julkaistu: Institute for Operations Research and the Management Sciences (INFORMS) 2016
Linkit:http://hdl.handle.net/1721.1/101783
https://orcid.org/0000-0002-4650-1519