Feature Performance Metrics for Software as a Service Offering: The Case of HubSpot

This paper provides an industry case study for measuring the performance of software as a service (SaaS) product features in order to prioritize development efforts. The case is based on empirical data from HubSpot and it is generalized to provide a framework applicable to other companies with large...

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Bibliographic Details
Main Authors: Latner, Avi, Valerdi, Ricardo
Format: Working Paper
Language:en_US
Published: Massachusetts Institute of Technology. Engineering Systems Division 2016
Online Access:http://hdl.handle.net/1721.1/102824