Unresponsive customers : acquisition, retargeting and win-back

Thesis: M.B.A., Massachusetts Institute of Technology, Sloan School of Management, 2016. (Degree granted to Alan O. Ringvald).

Bibliographic Details
Main Authors:	Ringvald, Alan O, Rodriguez Garcia, Abraham C
Other Authors:	Duncan Simester.
Format:	Thesis
Language:	eng
Published:	Massachusetts Institute of Technology 2016
Subjects:	Sloan School of Management.
Online Access:	http://hdl.handle.net/1721.1/104550

Internet

http://hdl.handle.net/1721.1/104550