Unresponsive customers : acquisition, retargeting and win-back
Thesis: M.B.A., Massachusetts Institute of Technology, Sloan School of Management, 2016. (Degree granted to Alan O. Ringvald).
| Main Authors: | , |
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| Format: | Thesis |
| Language: | eng |
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Massachusetts Institute of Technology
2016
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| Online Access: | http://hdl.handle.net/1721.1/104550 |